target marketing

target marketing
The selection of one or more segments of an available market as a target for marketing a product or service. This is known as the target market or served market. Since it has become almost impossible to market products that will satisfy everyone, target marketing enables companies to aim the products at specific groups of consumers.

Big dictionary of business and management. 2014.

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  • target marketing — target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged professionals.… …   Financial and business terms

  • target marketing — / tɑ:gɪt ˌmɑ:kɪtɪŋ/ noun the aiming of advertising or selling at a specific group of consumers who all have similar characteristics …   Marketing dictionary in english

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  • target market — ➔ market1 * * * target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged… …   Financial and business terms

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